<aside> đź“Ś Prerequisites

  1. An Aqurate account (get it at aqurate.ai)
  2. An active integration of your Shop data (how to connect your shop)
  3. An active subscription with Aqurate Recommendations

</aside>

<aside> đź“– Resources

</aside>

The purpose of product recommendations

Product recommendations are in essence a product discovery tool. A good product recommendations tool will allow users to discover items that are highly relevant to them.

The main result of such a tool is a higher conversion rate from website visitors to customers.

The average order value (AOV) can also grow, especially when you are recommending cross-sell items (complementary) and up-sell items (items with a higher price or margin).

The product detail page (PDP)

You should add anywhere between 1 and 5 product recommendation widgets on your product detail pages. Each widget should display 4-5 items on desktop and 2-3 items on mobile.

Given the limited real estate, make sure to start with the most relevant ones. When using Aqurate Recommendations, you should use the position value provided to sort the items.

Use the mock-ups below to help you decide where to place the widgets and what endpoint of Aqurate Recommendations you should query for each.

<aside> 📢 Click on the images below for full size.

</aside>

The easy start

1 widget

/similar

The default option

2 widgets

/substitutes

/cross-sell

The “I got this” attitude

3 widgets

/substitutes

/cross-sell

/up-sell

PDP - 1 widget.png

PDP - 2 widgets.png

PDP - 3 widgets.png

The cart overview page

The cart overview page is a great place to showcase cross-sell items and improve your AOV! However, this is a sensitive page as the deal is almost done, and you don’t want to drive customers away. That is why, you should only display one widget, with cross-sell items (for most businesses).

Use the mock-up below to help you decide where to place the widget and what endpoint of Aqurate Recommendations you should query.