If you decided to measure the performance of your Aqurate Recommendations and want a deeper overview, in this article you’ll learn how to set up granular tracking in Google Tag Manager (GTM) and check the results in Google Analytics 4 (GA4).

Expected duration: 30 minutes ⏳

Technical complexity: medium

<aside> ➡️ Prerequisites

1. Account access and editing rights for Google Tag Manager (GTM)

2. View rights for Google Analytics 4 (GA4).

3. Active GA4 configuration and event tags within the GTM container. More details here.

4. In the GTM “Variables” menu, activate all the “Clicks” variables. More details here.

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Track click events on the product recommendation widgets

This event helps you track the clicks visitors make on any of the product recommendation widgets installed on your shop. In order to correctly track the events, we suggest you configure one event for each type of product recommendation widget displayed on your shop (substitutes/cross-sell).

<aside> 💡 There are 3 main steps you will go through:

1. Set up the Tag
2. Set up the Trigger
3. Get your unique Click ID code from your shop

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Step 1 - Set up the Tag

1. Go to “Tags” menu and click on the “New” button
2. Add a relevant event name. For example, “GA Event – Click Substitutes”
3. Click on “Tag Configuration” and choose “Google Analytics: GA4 Event”
   1. Enter the Measurement ID in the Configuration Tag field
   2. Enter the Event Name. For example, “click_substitutes” - this is the name you will then see in GA4

Step 2 - Set up the Trigger